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Umami Catering
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October 27, 2021
Case Soprema - Pardot partner

The Customer Link as a long-term all-round Pardot partner

A while ago, Soprema – international market leader in insulation and waterproofing – came to us. Their Belgian headquarters were in urgent need of a local partner who could help them implement Pardot. Enter The Customer Link! 

After a successful implementation, we can proudly say that this cooperation has since grown into a long-term partnership. The Customer Link is officially Soprema’s local go-to Pardot partner.

A strategic, functional and technical support partner? Check!

While implementation is an important first step in getting the most out of your marketing automation tool, it is equally important to maintain it properly. For that reason, The Customer Link is now helping Soprema regularly with their daily marketing activities.

For example, specific training is provided when needed and a standby support team double-checks campaigns and automations, among other things. In addition, as a Pardot partner we try to be as proactive as possible. We regularly share new functionalities and best practices with Soprema to help them optimize their processes.

By engaging The Customer Link as a strategic, functional and technical support partner, Soprema has already been able to achieve several positive results:

  • The internal Pardot team is aware of how the tool works and where value can be added.
  • A standby support team was created on the side of The Customer Link which fully understands Soprema’s setup, their vision and their marketing activities.
  • An onboarding of other countries on Soprema’s Pardot became possible.

Further rollout of Pardot in Northern Europe

In addition to Belgium, other Northern European countries are getting started with Pardot. Together with Soprema’s Pardot experts, we are guiding each country to a successful implementation. We do this by understanding the needs and processes of Soprema, the functionalities of the Pardot Business Unit and the differences between the countries.

  “The Customer Link came right when we needed them the most. As a functional, technical and strategic expert on marketing automation, they were able to help us with all kinds of topics. With TCL we’ve found a local Pardot partner, who understands our processes. They challenge us along the way. “  – Sarah Meeus, digital marketing manager North-Europe

Long-term collaboration with The Customer Link

Soprema has found a versatile Pardot partner with The Customer Link. We are the long-term right hand of the internal Pardot team: for strategic, functional and technical matters.

In the future, we will continue to support Soprema in rolling out Pardot for all the required countries and inspire them with new features and best practices. We still see many opportunities and are excited to realize them together with them. Our Soprema story is far from over!

Could you also use a versatile Pardot partner? Who supports you during the implementation and provides strategic, functional and technical support? Then don’t hesitate to contact us. We will gladly link you to one of our experts.

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