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Case Hyperion Group

The added value of Salesforce Sales Cloud for an ecosystem of partner companies

Meet Hyperion Group, part of Cronos

First things first, this is an inside job! I

In the hierarchy of Cronos companies, to which The Customer Link also belongs, the Hyperion Group is one of the clusters. Concretely, The Customer Link is part of the Hyperion Group, and together with about 30 other companies we focus on the digital transformation of our customers.

From different locations in Flanders, we help a diverse range of customers. Enthusiasm, creativity and professionalism are always at the forefront and we often work on projects together with some of our direct partners within the Hyperion Group.

Salesforce Sales Cloud as the answer to your sales challenges

Within the Hyperion cluster, each company stands independently on its own feet: its own customers, its own sales team, its own marketing team, its own policy and its own vision. However, these individual characteristics are always reinforced from within the group.
For example, the Hyperion sales team provides an extra supply of challenging projects that are brought in externally, but existing projects in different phases can also easily be divided between partners in order to make optimal use of the various expertises. In other words: Hyperion Group is a healthy ecosystem of experts.

A sales environment often has the same challenges, so they also strive for the same solution: a centralized CRM system, in which all information is available at a glance, and in which all team members can retrieve the right information from their own perspective.

Specifically, Hyperion wanted a system linked to this that would allow potential customers to request personalized advice or a quotation directly via the website.
And finally: a data migration from the current system, so as not to lose any information, and moreover to continue working with the same terminology.

Salesforce, as you know, already offers the possibility to set up this centralized CRM system. In 1 single sprint we went to work:

  • A sales process where leads can be delivered via a web-to-lead form, but also loaded 1 by 1 or via lists
  • A hierarchy and role division in which each team member can call on his qualities, but also perform his specific tasks
  • Outlook integration with email templates, to easily provide the right and same information to different customers
  • Data migration from the current existing system, so no sensitive or important information is lost

“Structure, overview, step-by-step guidance and a contact person who is always available: this combination ensures a successful project. The professionalism of the TCL team is beyond question!” – Esma El Harti, Sales partner Hyperion Group

Sales with Salesforce works, regardless of the size of your company

Any company, big or small, can start with Salesforce. The added value lies in Salesforce’s Cloud Solutions. If you start small you know immediately that you are futureproof to scale up when needed. The benefits of the world’s #1 CRM software will quickly deliver your ROI.

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