Marketing Automation

Marketing automation

Customer engagement is becoming more and more crucial for your business. From a sales & marketing perspective, you want to interact with your customers at the right time. Marketing automation is a way to automate your campaigns and creating unique and personal customer journeys based on the digital behavior of your customers & prospects. Customers expect personalized communication at the right time, trough the right channel.

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Some crucial elements of marketing automation:

E-mail marketing & campaigns: E-mails can be used strategically to connect with your customers at specific moments during the customer journey. A marketing automation platform allows you to create automated campaigns that guide the entire customer journey of your (potential) customers from start to finish.

Lead generation: Every business is looking for new customers, but how can you do that quickly & efficiently? Thanks to a personalized approach, you can connect with your prospects via their favorite channel based on content that genuinely interests them.

Lead scoring: Rate your prospects based on predefined characteristics and (online) behavior. This way you can identify your most interesting leads and pass them on to your sales team.

Are you already working with Salesforce's marketing automation solutions and looking for expertise?